First Alliance Insurance (LLC) is an independent multi-line insurance agency assisting Florida residents by offering auto, homeowners and general liability insurance to our customers. For homeowner policyholders, we can service all residents in the state of Florida.

For auto and general liability policyholders, we service residents in the greater Orlando area, including the surrounding areas of Orange, Seminole, and Polk Counties on their auto and general liability insurance.


We offer personal auto and commercial vehicle insurance, business liability, commercial property, and homeowners and renters insurance through many excellent insurance companies we represent. We can provide specialty product insurance for vehicles, such as boats, RVs, ATVs, and motorcycles. We also can do personal income tax or business income taxand provide notary services. (Clicking on any of the links above will walk you through our site so that you can learn more about what we offer).

Our knowledgeable staff can design an insurance policy with comprehensive coverage and competitive premiums to save you money and ensure you are getting the best coverage possible.

Bullet Insurance companies we represent/ Claim info Bullet Our location & hours of operation
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7448AlomaOur insurance agency is located at 7448 Aloma Avenue, Winter Park, Florida. Stop by or call us today at 407-671-4900 for your free quote.

Methods of payment: Visa, MasterCard, Personal Check, Money Order, *EFT (Electronic Fund Transfer), No Cash

*Please note that in most cases, payments made by electronic fund transfer, will offer you a significant discount in auto premiums.

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Disclaimer: The information on this site is intended to provide Florida residents with a general knowledge of what may be available and is subject to terms, conditions, and exclusions stated in the policies. Coverage is subject to specific limitations; therefore, the customer should consult their policy for details on conditions, exclusions, and limits.

Walter Umphrey, Agent/Owner




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